Thursday, September 23, 2010

First Lady Michelle Obama Joins Nickelodeon to Turn Off the TV for Worldwide Day of Play, Saturday, Sept. 25

From PR Newswire:

The First Lady's Worldwide Day of Play Message will be fed via satellite on:


4:30-4:45 PM EDT

Galaxy 28 Transponder 15C, Downlink Frequency: 4000 (V)

NEW YORK, Sept. 23 /PRNewswire/ -- The First Lady of the United States, Michelle Obama, will join Nickelodeon in celebrating the network's seventh annual Worldwide Day of Play by sharing a special message encouraging kids and families to turn off their televisions and computers and to get out and play, at noon (all times ET/PT) on Saturday, Sept. 25. Worldwide Day of Play is Nickelodeon's signature health and wellness event marked by its TV channels and websites--including Nickelodeon, Nicktoons, Nick Jr., TeenNick and off the air and offline from noon to 3 p.m. to inspire kids and families to get up and get active. Kids in 10 countries and in every state across the U.S. are expected to participate in Worldwide Day of Play at more than 3,000 local events scheduled worldwide.

The First Lady will appear on Nickelodeon at noon on Saturday, Sept. 25, to officially turn the channel off in celebration of Worldwide Day of Play, which is part of Nickelodeon's overall The Big Help health and wellness efforts. The goal of The Big Help pro-social campaign is to launch a kid-led movement, focusing on four key issues, health and wellness, education, community service, and the environment. As part of its $1 million commitment to provide grants through The Big Help campaign, Nickelodeon is awarding approximately $50,000 to schools and community organizations across the country to help create and expand opportunities for active play.

Read more of the First Lady's statement here

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