Mrs. O is dedicated to following the fashion of First Lady Michelle Obama. It was inspired by Mrs. Obama’s wardrobe at the Democratic National Convention in August 2008. The site hopes to be a central, ever evolving resource to chronicle Mrs.O’s look, while providing fashion commentary and information. The site encourages visitors to contribute tips, photos and commentary, and share enthusiasm for the budding style icon, Mrs. O.
The site was conceived and created by Mary Tomer, a Mrs. O fan, in partnership with Zag, a division of her employer Bartle Bogle Hegarty. Zag was established, in part, as a means to help fund and develop employee-led ideas, such as this.